Best Video Editing Software for all Budgets

Does this happen to you?

You get so excited about making video. You shoot all of your footage on one day (yeah, batching!) and then you are left with so many GBs of footage that it makes your head spin. Editing is arguably the most technical and creative part of the process, so you need to know what you’re doing when you sit down in the editing studio

starbucks-paige-media

(or more realistically…at your laptop in the local Starbucks).

When it comes to editing software, there are a lot of choices out there. Today, I’m breaking down some of my favorites for all budgets.

 

Professional Budget: Adobe Premiere Pro

from the Adobe website

from the Adobe website

If you’re lucky enough to be a student or teacher, take advantage of Adobe’s education discount. If not, you’ll have to pay full price like the rest of us. Adobe pretty much dominates the professional design products space, and they know it. But their software is the best! Adobe Premiere Pro integrates with other Adobe programs like After Effects (editing software for motion graphics) and Adobe Photoshop (photo editing software).

I recommend Adobe Premiere Pro if you want to have complete control over the outcome of the final product, you’re willing to invest in quality, and you are open to take the time to learn the ins and outs of this video editing software. (Insider secret: This is the editing software WE use in house at Paige Media!)

 

Mid-Range Budget: Filmora

from the Filmora website

from the Filmora website

Talk about user-friendly! This video editing software is a great deal if you’re looking to create some professional-looking videos, but you don’t want to spend the monthly fees on a higher-end product like Adobe Premiere Pro.

As expected from a nearly free software, you don’t have as much control over your end product as you would with the other guys. However, for the casual video editor, it’s a pretty easy solution. The thing I love best about Filmora is that anybody can use it: you don’t need a background in video editing to make a great looking video. Also, the company is great! They offer a ton of support for their users, including tutorial videos that walk you through the video editing process and minimize the learning curve.

 

Free: iMovie and Movie Maker

from the Apple website

from the Apple website

If you really don’t want to spend money on editing software, the free program that comes with your computer is the default option. For Mac users, it’s iMovie. For PC users, it’s called Windows Movie Maker.

I have very few positive things to say about this software. The customization options are incredibly limited, and it’s less user-friendly than Filmora. However, once you develop a level of proficiency with this software, you can crank out a handful of videos in a snap. If you are looking for minimal customization and basic “cut and paste” capabilities, iMovie or Movie Maker will work for your video editing!

What do you use to edit your videos? Have you found a software that you totally LOVE?

 

 

Don’t Make These Video Mistakes!

You want to know the BIGGEST reason people don’t do video?

FEAR.

Video is an unknown, uncharted world for many business owners. And the unknown is scary. Really scary. Just ask any child who swears they have monsters under the bed.

What we don’t know is kind of terrifying.

But it also has the potential to make our dreams come true.

Because no great success came from staying safe.

I’m shedding some light on this scary topic of video by highlighting the four biggest mistakes businesses tend to make when doing video.

AND I’m going to tell you how to NOT make these mistakes in today’s video!

 

 

How to Make a Kickstarter Video in Five Easy Steps

Have you heard the news? Crowdfunding is all the rage right now. With websites like Kickstarter and Indiegogo, innovative product-based companies have the potential to raise a TON of money from small independent donations and, if they’re really lucky, go viral.

Case in point: take a peek at the Kickstarter campaign of the summer: the RompHim. Everybody is talking about this Kickstarter campaign– it even caught the attention of Saturday Night Live where they featured it on their Weekend Update segment. Talk about a viral campaign!

Every crowdfunding campaign needs a great video to accompany it. In the past, we’ve produced successful crowdfunding videos for everything from food start-ups to handbag companies. That’s why we jumped at the opportunity to work with an apparel company that seeks to carve out an entirely new category that combines a sweatshirt and a bathrobe. Wait for it… It’s called the DudeRobe!

duderobe-eric-by-paige-media

The DudeRobe, as you can imagine, is a robe made for dudes. It features towel-lining on the inside and sweatshirt material on the outside. From personal experience, I can tell you it’s super comfy and you’ll have a hard time taking it off.

We’re getting more and more calls for crowdfunding videos lately and since these campaigns are so hot right now, I’m going to walk you through the process we used in developing the DudeRobe Kickstarter video. If you’re antsy and want to skip right to the campaign, click here.

Step 1: Determine the problem you’re solving.

Only in rare cases (like the Chia Pet) will people flock to something that doesn’t solve a problem. The RompHim is a one-piece summer fashion statement that makes you stand out. “Turn heads and break hearts” they say on their Kickstarter page. Problem: fitting in. Solved.

For the DudeRobe campaign, the problem is that robes aren’t cool enough for a dude to feel comfortable wearing out in public or hanging out with his buddies. With DudeRobe, they’ve solved that problem!

This is the first piece of the puzzle. Once you can identify the problem your product solves, you’ll start forming concept ideas around that problem. For many Kickstarter videos, they spell out the problem IN the video. Take Onsen Towel, for example. In this video, he starts by actually listing the reasons WHY current towels suck. It can really be that simple.

Step 2: Determine who you’re solving that problem for.

A wise person once said “if you are selling to everybody, you’re selling to nobody.” I can’t emphasize this enough for your Kickstarter campaign video: get clear on your audience. Once you know who you are helping, you can figure out how to get to them. You can also know how to speak to them. Different video styles appeal to audiences in different ways. In order to get into your audience’s head, you need to know WHOSE head you’re getting into. No brainer, right?

Bottom line: a great Kickstarter campaign has a clear target market. RompHim is a great example of this– they are hitting a very specific demographic.

DudeRobe’s target market? The active guy in his mid-20s to 50s who loves to have fun, look good, and be comfortable.

Step 3: Nail down your call-to-action.

The two most important elements in your video are the hook and the call-to-action. We’ll talk more about the hook in step 5. But I prefer to start from the end and work backward. Ask yourself what you want from your audience. Keep in mind it needs to be simple and it needs to be singular. In other words: ask for one thing and one thing only.

Most Kickstarter videos have the same ultimate goal: they want to inspire people to donate.

How are you going to do this? Will you have an incentive at the end? Will you have a motivational “rally call”? For DudeRobe, we stated simply “join the robe-olution. Back us on Kickstarter.” Simple. No email addresses, no Facebook logos, no “learn more…”

This should technically be the simplest piece of the puzzle, but I come across so many call-to-action faux pas, it makes my head spin. Check out my 5 Steps to a Killer Call-to-Action video if you want to avoid these pitfalls.

Step 4: Tell a story.

Now that you have a strong call-to-action, you need to make sure people will watch your video long enough to get there. Bottom line: a Kickstarter video MUST be entertaining. It can be funny, like the baKblade 2.0 body shaver. But don’t be mistaken: entertaining doesn’t always mean funny. Entertaining could mean fast-paced and exciting like the Baubax travel jacket.

Here are a few questions to ask yourself when planning out your Kickstarter video. A lot of these questions will also determine how much the shoot will cost:

    • What is the tone of the piece?
    • How many locations will you need?
    • How many actors will you need?
    • Will you use voiceover?
    • How will you use titles? (Notice I said how, not if. Titles are a non-negotiable.)
    • What kind of music will you use?
    • What props will you need?
    • How will you make every single second of the video count?

Telling a strong story is key to this step. Use visuals, motion graphics, titles, music, voiceover– anything you think will propel the narrative and make the most of each and every second of your Kickstarter video.

For the DudeRobe Kickstarter campaign, we chose to walk through the life of an everydude named Nick. The “conflict” in this story is essentially the problem that this product solves: there are no robes that keep dudes dry and look good. We showcased the problem and solved it with the DudeRobe, tying everything up with a nice little ribbon at the end.

Step 5: Nail the hook.

The most overlooked piece of real estate on the Kickstarter page is the video thumbnail. Your audience will see this thumbnail before they watch the video, and they will determine from that one still shot whether it’s worth clicking “play”. Once they click play, you have merely seconds to grab their attention. This is called the hook. Use that time wisely. Really wisely.

For the DudeRobe Kickstarter video, we introduced our dude right away and hit our perfect target market in the process. This leads me to another point: casting is important, people. Don’t overlook the importance of having a strong cast. Our “Nick” was the perfect guy for the part. He was funny (but not goofy) and totally relatable!

Introducing this really relatable everydude with good music and a strong title was our hook. It makes the viewer think “hmm, I like this guy. Tell me more about Nick.”

There you have it: five steps to creating a successful Kickstarter video. To summarize: bookend your Kickstarter video with a solid hook and call-to-action, and tell an entertaining story in between that speaks to your audience and solves their problem. BOOM, you’ve got Kickstarter video magic!

Click here to check out the final DudeRobe Kickstarter video (and maybe even join the Robe-olution).

duderobe-by-paige-media

 

 

I Shot This Video on my iPhone…

It’s not about your fancy video equipment.

It’s not about spending buku $$$ on a shiny video studio.

It’s not about hiring a makeup artist (or MUA as we call them in the industry) to get you all glammed up before you go on camera.

It’s about building a gigantic

video-library-paige-media

 

(can you hear that echo down the hall?)

That’s why I shot this really down and dirty video on my iPhone, with MINIMAL prep time and makeup.

And I took it one step further: I edited this video with FREE software on my computer (aka iMovie). I didn’t hire an editor or use any high-end video editing products. I used what I had because I want to prove to you how incredibly easy video is to do-it-yourself.

So watch the video (it will also teach you about a little thing we call “b-roll”…two birds, amiright?)

 

Why Scripts Suck

Three years ago, I transitioned out of the acting world and ventured into the land of improv comedy. The big difference: improv has no scripts. Yes, you have a format and a curriculum in which to play. And you can study it and master it just like any other art form. But the words are all your own. The creativity you bring to the table is uniquely yours.

It allows you to be playful and creative within a tested framework.

What comes out when you allow yourself the freedom to play?

Silliness.

And more importantly:

HUMANNESS.

Paige Does Improv by Paige Media

When you become human, you become real– not just a social media handle, not just a photo, not just words on a screen.

So should you use a script in your videos? You probably already know what I’m going to say (or maybe you’ll be surprised).

In today’s video, I answer that question.

Plus I give you a simple format to follow so you can crank out precise content every single time.

No time to watch the video? Here’s how to format your content:

  1. Hook: catch your audience’s attention right off the bat.
  2. Beginning: Transition into your topic.
  3. Middle: The juiciness of the video. Get to the value you are going to deliver!
  4. End: Wrap it up with a nice bow.
  5. Call-to-action: What do you want the audience to do once they’re received this valuable information?

There you go! Whether you use a script or an outline, it’s personal preference.

But I personally hate scripts. Unless it was written by a literary genius like Tennessee Williams or George Bernard Shaw.

 

 

How to Plan Your Content Videos

Planning your content is half the battle when you’re diving into the world of content marketing, especially content marketing with video. For video marketing, it’s even more of a challenge because there are so many moving parts: scripting, shooting, developing a shot list, securing location and props, editing, uploading, tagging, sharing. Just thinking about all of it is exhausting.

Here’s a really simple 6-step process to organize your video content ideas.

  1. Topic.
    First, determine the topic of your video. Does it fall into a specific category of expertise? Or is it a one-off special video? The topic will determine everything from the story you tell to when you release the video, so this is always step one.
  2. Goals.
    You can use a video to sell something, to share an idea, to inspire others; the goals are endless. Pick one to three goals for your video, and stay focused on these main goals throughout the creation process.
  3. Hook.
    How will you get people interested and excited about this topic so they’ll keep watching? This can be a simple one-sentence promise like “by the end of this video, you’ll be a better chef” or something visual like a tight shot of someone’s hands chopping vegetables.
  4. Main Points.
    Now, list out the main points of your video. This is the bulk of your content, the juiciness! Listing a specific number of tips or ideas is a great way to keep people watching your video through to the end. Or tell a really compelling story. Your main points should be just as energized as the hook. Keep the momentum going!
  5. Call-to-action.
    Without a call-to-action, your video isn’t marketing anything. What do you want this video to accomplish? Go back to your video goals list and determine the answer. You figured out what you’re looking to accomplish, now how will you actually accomplish that? Ask for what you want: subscribers, email sign-ups, watch another video, etc.
  6. Schedule.
    Now, it’s time to put your video creation into action with a schedule. Based on the content, figure out when this video will be shot, edited, uploaded, and shared. And stick to that schedule.

Click here for a free downloadable video planner that you can use for all of your video content.

 

More Video in 2017

Alert the press! Paige Media is on a serious mission this year. It’s a bold mission, so we need your help to make it happen.

Before I tell you what that mission is, let me show you this:

Only 22% of business owners will use video in the next year

ONLY 22% of small business owners are using video content this year. Can you believe that? That means 78% are NOT! And that’s totally mind blowing to us. Like, it almost enrages us.

That brings us to mission time. Our mission (and we’ve already chosen to accept it) is to:

Make video available and accessible to ALL small businesses!

More businesses NEED to be doing video. We live in a digital world where video is the ultimate sales tool.

Now is the time! It’s not too hard and it’s not too time consuming. In fact, your business can’t afford NOT to do video.

“But Paige…” you say “I don’t have a big budget for equipment.”

What if I told you that you already have all the equipment you need in the palm of your hand?

It’s true, and I’ve made a rap video that breaks it down for you.

Learn how to shoot video with your smart phone. And listen to a few sweet rhymes while you’re at it.

Now start making your own videos! Don’t be in the 78%.

 

How to Upload a Video from Your Computer to Instagram

Instagram is one of my favorite social media platforms because it’s incredibly visual. You can understand so much about a person just by snooping on their Instagram account.

Take my friend Maggie Wu who designs romantic wedding accessories.

Instagram Maggie Wu

Or my other friend Risa (I only have two friends) who loves craft beer, yoga, and astrophotography…and she should definitely have more followers than she does.

Instagram Risa

These women are powerful Instagramers because everything they post is aligned with their passions!

Now don’t neglect the power of video when posting to Instagram. While photos have more engagement on Instagram than videos, I have to admit I fell down a rabbit hole of watching Instagram cooking videos the other night (don’t start…you won’t be able to stop), so I guess engagement is all relative.

If you want to know how to upload a video to Instagram from your computer, click here to watch my tutorial video that walks you through the process (cat appearances included free of charge).

Instagram cat included Paige Media

 

It’s Not About What You Do

In the last post I dropped a hot new rap video about white balance.

But here’s what you didn’t see: the first video I made about white balance. Sure, I recorded it in the style of Paige Media, and I took a lot of time editing it and uploading it to YouTube. I was about to make it public and send it out to the world, but something wasn’t right. It didn’t feel like I was delivering on what my brand stands for: entertaining, educational content. Also, full disclosure, it was shot at the end of a long day and I was tired.

Pro tip: tired people need sleep, NOT more makeup and “let’s push through”…hello, self care. (tweet that)

Despite my apprehensions, I was going to release it anyway. Why not, right? Content is king. And an unreleased video is just money down the drain.

…Until I got a burst of inspiration while listening to the Hamilton soundtrack (download this album STAT). Hamilton creator (and my Broadway hero) Lin-Manuel Miranda is a real life genius. Inspired by the story of a founding father that refused to give up, Miranda weaved Alexander Hamilton’s story into the perfect hip-hop musical that will make you ugly cry and feel feelings you can’t name.

A story told through rap. How efficient, educational, and above all else…fun! That’s the Paige Media brand wrapped up in three words.

Then, I was reminded of something I tell my video marketing clients: your video is not about what you do or why you do what you do as much as how you do it. (tweet that)

Here’s where video truly differentiates itself from the written word.

Copy can tell your audience what you do.
Copy can tell your audience why you do what you do.
(Good) Copy can bring your story to life.

But a video shows HOW you are.
How do you love what you do?
How do you show up for each client?
How does your personality make you the ideal coach, speaker, author, lawyer for the job?
How does your energy vibe with your audience?

The HOW is a new level of uniqueness.
The HOW is your special sauce.
Tapping into your HOW is going to revolutionize the way your audience relates to you.
And the only place to show your HOW is through video.

See the difference between my before and after white balance video.

Which HOW is more compelling to you?

New Video:

Old Video:

Why I Made a Rap Video About White Balance

I recently published a guest blog post on Becky Mollencamp’s blog entitled Is Your Topic Good For Video?  In it, I talk about the two key reasons someone watches a video:

  • To be educated
  • To be entertained

(BONUS POINTS if you can cover both of these elements.)

For my latest video, I wanted to talk about white balance, so I put the topic through my own test. I asked myself:

  1. Is white balance educational?

My Answer: kind of, but my audience doesn’t really want to be educated on white balance or even know that they should learn about it. FAIL!

  1. Is white balance entertaining?

My Answer: Nope. FAIL!

If we’re using the Paige Media test of video suitability, this topic FAILS WITH DYING COLORS (pun!)

I could just stop there.

I could say “not good for video” and move on.

I could quit.

But I didn’t. I pushed through. I asked myself “how can I make this topic entertaining while still educating people?”

I was trying to answer this plaguing question while commuting home on the subway, but I couldn’t think over the Hamilton soundtrack blasting through my headphones.

And then, just as George Washington was stepping down from his presidential post, it hit me: A RAP VIDEO! Yes, a rap video could be both educational and entertaining. Thank you, Lin-Manuel Miranda.

So I put a pencil to my temple and connected it to my brain (that line is directly taken from the musical), and that’s when I birthed this beautiful, fun, and messy rap video.

Enjoy learning about white balance and don’t forget to subscribe to my YouTube channel if you like it. More rap comin’ your way.

PS: This video was the second white balance video I created. Stay tuned for the next post to see the video that got dumped on the cutting room floor.

 

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