December 5, 2016 pwilhide

Branding Your Video Content

Here’s the thing about a “brand”: you are one, whether you like it or not.

Everything you do in your business is telling a story, and that story needs to be crystal clear.

Otherwise, ain’t nobody got time for that!

Branding is all about storytelling.

But I’m not in the business of branding (there are companies who can do it much better than I can). I’m in the business of taking brands and making them shine through video content.

And I’ve got some hot tips to make your videos easily recognizable, so when someone sees your video, they’ll be all “yeah, that was so you.”

1. Music.

Music is more than just a tertiary element you throw in there because people say you should. It’s more than an afterthought. Music is an audible representation of the story you want your brand to tell. So choose music that clearly represents your brand and doesn’t clash with your message!

2. Custom Thumbnails.

This is your opportunity to stylize your video library and bring your brand personality front and center. If you want to learn more about custom thumbnails and how to make your own for free, watch my custom thumbnail video.

3. Branded watermark.

In YouTube, this is the little logo that pops up in the bottom right corner of your screen, giving users an easy way to subscribe to your channel. It adds to the professionalism of your channel and enhances your brand.

4. Closing Title Screen.

Tell people where they need to go next with a branded title screen that plays after your video. Buzzfeed does a great job of this.

5. Consistency!

Consistency will give your audience something to rely on. They know they can always count on you to provide “fill-in-the-blank” content.

Want more? I made a BRANDED VIDEO (go figure) all about branding your videos.

Check it out here.